In 2008 the TV commercial for the Snuggie went viral and burrowed itself into US popular culture. In fact it has such an impact the Snuggie was featured on the News, and even chat-show hosts often popped up on primetime TV wearing one to interview their guests.
The Snuggie commercial had such an impact that the product spawned hundreds of parody videos and the Snuggie proceeded to out-strip sales of The Slanket, a similar product that was released a couple of years before the Snuggie.
Now that is brand awareness that every marketing exec can only dream of.
This is one of the better Snuggie parody videos – it is in 4 parts and it charts the life of a regular student who receives a Snuggie in the post from his mother. Initially he scoffs at the gift thinking it will cramp his style and limit his chances with the girls. But after wearing his new Snuggie he quickly becomes addicted and empowered by his new blanket with sleeves – “I’ve come to the conclusion that this blanket is part of my life.”. He takes it upon himself to become Snuggieman and spread the love and comfort of the Snuggie.
Snuggieman: Part 1
A student gets his Snuggie and isn’t convinced, until he tries it on and becomes Snuggieman:
Snuggieman: Part 2
Snuggieman makes the plunge and wears his Snuggie to college.
Snuggieman: Part 3
Snuggieman tries to get a new girlfriend, and learns valuable lessons in friendship.
Snuggieman: Part 4
Snuggieman wants to write a song for his girlfriend. Can he pull it off…..?
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