This is great marketing – holding a fashion show for your unfashionable, but comfy and popular Snuggie:
On Tuesday, September 15, 2009 Snuggi held its first-ever fashion show to display its latest colors and styles! Celebrity host Ross “The Intern” Mathews narrated the event. The Snuggie™ Fashion Show featured lights, cameras and glamorous models as they struck a pose in new Snuggie blankets. Of course, it wouldn’t be a Snuggie™ affair without a few surprises along the way, such as canine models in the new Snuggie™ for Dogs blanket coats and the unveiling of limited edition Snuggi designs that will be available online and through television offers this holiday season.